Work · Branding

Veligandu

Veligandu is a resort island in the Maldives. Kunkun Visual re-branded it in 2023: a new visual identity applied across the whole guest experience, from key cards, amenities and in-room collateral to the redesigned website and the resort’s social media presence.

Year
2023
Scope of work
Re-branding
Location
Maldives
Solutions
Re-branding, Brand Identity, Brand Implementation, Social Media, Website UX Design

About the project

A resort re-brand is not a logo change. It is every object a guest touches for a week.

So the work went all the way down: the key card in their pocket, the door hanger, the bottle on the desk, the robe on the back of the door, the label on the wine. Then back up to the website and the social feed, which is where the decision to come was made in the first place.

Deep blue, a fine line pattern taken from water, and a monogram small enough to sit on a soap bottle. A system like this works when the guest never notices it, and would notice immediately if it were not there.

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