Work · Branding
ThinkWhat
ThinkWhat is a creative studio in Bandung, Indonesia. Kunkun Visual built its corporate identity in 2023: logotype, identity design and the brand guidelines that govern them, applied across stationery, signage, staff passes and out-of-home. The palette runs bright orange against aqua green, grey and white.
About the project
A studio branding a studio is either the easiest job on the list or the hardest.
ThinkWhat needed an identity that could be loud without turning into a toy. The bright orange does the loud part. The aqua green, grey and white around it are what keep it in the room with grown-ups.
The deliverable was the system, not the logo: identity design, the guidelines that hold it together, and enough applications to prove it survives contact with reality. Stationery, signage, lanyards, a transit shelter.
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