Work · Branding
The Mutiara Springs
The Mutiara Springs is a residential development in Makassar, Indonesia. Kunkun Visual built its brand identity in 2023 and implemented it across print collateral, signage and social media. The system pairs a deep green and gold palette with photography of the landscape the development is built into.
About the project
Restraint is the whole brief here.
The Mutiara Springs sells on the meeting of architecture and landscape, which is easy to overstate and easy to ruin with a loud logo. So the identity holds back: deep green, a thin gold monogram, and a lot of room left for the photography to do the talking.
It runs across the brochure set, the site hoarding and the social feed without once raising its voice.
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