Work · Branding
Morizora
Morizora is a residential cluster in Bogor, Indonesia, sited between Mount Salak and Mount Gede. Kunkun Visual built its brand identity in 2024. The mark carries three elements: an upward arrow for a growing community, a mountain silhouette for the setting, and a tree for the greenery around it.
About the project
A logo for a place should be able to answer where it is.
Morizora sits between Mount Salak and Mount Gede, close enough to Bogor to be convenient and far enough into the green to be worth the drive. The mark says all three at once: an upward arrow for a community still growing, the mountain silhouette behind it for the ground it stands on, a tree for what you actually see out of the window.
Navy and gold, which holds up on a banner strung between trees as well as it does on a business card. That mattered more than usual here, because most of this brand lives outdoors.
More from this project
