Work · Branding
Gili Bidara
Gili Bidara is a luxury villa development on Lombok, Indonesia. Kunkun Visual built its brand identity in 2022 and developed a film concept for the marketing campaign and the investor presentation, extending the identity across social media, print collateral and the project website.
About the project
Two audiences, one identity. Buyers who need to want the place, and investors who need to believe the numbers behind it.
So the work went two directions out of the same visual system: a film concept for the campaign, and a presentation set for the investor room. The blues came straight off the water, which on Lombok does most of the selling by itself.
It holds from a folded brochure to a building wrap to a bus shelter without losing the thing that makes it recognisable, which is the only real test of a system this small.
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