Work · Branding
Casabella
Casabella Signature is a residential development in Palembang, Indonesia. Kunkun Visual built its brand identity in 2022, covering the visual system, its implementation across print and site collateral, and social media. The studio produced the identity and the architectural visualization together, so the renders and the brand were designed to the same register.
About the project
Most property brands get built twice. An agency makes the identity, a visualization studio makes the images, and the two meet for the first time in the sales gallery, where the mismatch is obvious to everyone except the people who made it.
Casabella was built once. Deep green and gold, restrained enough to survive being printed on everything from a business card to a billboard, and the renders were lit to sit inside that palette rather than fight it.
The brief underneath it was plain: a home that should feel comfortable and safe before it feels expensive. An identity that shouts undoes that in one glance, so this one stays quiet.
More from this project
